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How Much Do Food Trucks Make

How Much Do Food Trucks Make: Are Food Trucks Profitable? 

Have you ever tried food from food trucks? If yes, you know how delicious and convenient they can be! But have you ever wondered – how much they make? 

Food trucks are becoming popular for their food prices and their fast services, however, it’s not that simple to make it a profitable business. 

In this blog, we will explore the economics of running a profitable food truck and provide an overview of what it takes to make it big. So if you want to start a food truck business or are just curious about what the profits look like, keep reading!

Table Of Content

Factors affecting food truck profitability
Costs of Starting a New Food Truck Business
An Example of Revenue & Cost Breakdown For an Average Food Truck
Average Food Truck Revenue and Profitability
Average revenue and profit margin
Are Food Trucks Profitable?
Tips For Increasing Food Truck Profitability 
How Can Octopos POS System Help You?

Factors affecting food truck profitability

Starting a food truck business can be exciting and rewarding but there are a few things that you should consider if you want to make some profits. 

1. Your location

The most important factor when it comes to the success of your business is your location. Food truck businesses need a place with high foot traffic and visibility such as parks, festivals, events, business districts, etc…

2. Menu and pricing

To stand out from other businesses and increase sales, you have to offer something unique. This means having unique menu items that are tasty and reasonably priced. You also have to be aware of food trends and adapt your menu and pricing according to customer preferences. 

3. Your marketing strategy

Your profitability highly depends on how many people know about your business. You have to develop a marketing strategy that will help you reach potential customers and build your brand. 

For example, social media is one of the best ways you can market your business as it’s free and easy to use. 

4. Your service

How fast you serve your costumes and how friendly you are to your customers will also affect your success. 

Customers look for businesses that offer fast and high-quality service, so you have to ensure that your team knows how to deal with customers. Take advantage of different equipment and technology to help speed up the process. 

5. Your Expenses

It is important to consider your operating costs and overhead costs. This includes food costs, labor costs, insurance, utilities, rent, and other operational costs. Knowing your expenses will help you understand how much profit you need to make to stay profitable all the time. 

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Costs of Starting a New Food Truck Business

Starting a food truck can be a relatively low-cost venture compared to other types of businesses including restaurants and cafes. But you will still need to invest in the truck itself, equipment, supplies, and other costs. 

On average, you can expect to pay around $20,000 to $120,000 depending on the size and features of the truck, kitchen, and other costs. 

Here is a list of some of the costs associated with starting a food truck:

  • Cost of the food truck
  • Licensing fees and permits
  • Marketing costs
  • Labor costs 
  • Insurance premium
  • Accounting and bookkeeping fees
  • Operating costs 
  • Miscellaneous costs

These are some of the most common costs of starting a food truck business. However, you may also need to invest in additional equipment and supplies depending on the type of food you are willing to sell. 

An Example of Revenue & Cost Breakdown For an Average Food Truck


  • Average selling price for each item: $10
  • Number of items sold each day: 100
  • Daily revenue: $1,000

So the monthly revenue would be (let’s say you are working 30 days a month): $30,000


  • Food and supplies: $300 per day or $9,000 per month 
  • Labor costs: $200 per day or $6,000 per month
  • Truck maintenance and fuel costs: $100 per day or $3,000 per month 
  • Other fees (events, commissions, etc..): $100 per day or $3,000 per month 

So the monthly costs would be: $21,000

So the net profit will be:

Monthly revenue – Monthly costs = Net profit

$30,000 – $21,000 = $9,000

These numbers are just an example and can vary depending on your menu, pricing, competition, marketing, service, and location. 

How Much Food Trucks Make

Average Food Truck Revenue and Profitability

Case studies of some successful food trucks:

1. One of the most successful food truck businesses is “Kogi BBQ” based in Los Angeles, California. The business was founded by Chef Roy Choi in 2008, during the peak of the Great Recession with just one food truck and a small team. 

Their concept was to fuse Korean and Mexican cuisine, creating unique dishes that could be served quickly and affordably. The menu features burritos, Korean BBQ tacos, quesadillas, etc… as well as other Korean dishes. 

In the earlier days, Choi would use Twitter to update his followers on the truck’s location and menu offerings. This helped to build a loyal customer base who would seek the food truck whenever it was in their area. 

2. Another successful food business is Roll Up Food Truck founded by Bryce Dillingham back in 2018 in Colorado Springs, CO, USA. The food truck specializes in serving rolls, tacos, burgers, and other delicious fast-food items. 

His lifelong dream of becoming self-independent was fulfilled when he opened the Roll Up Food Truck. Now he is running a highly profitable business that makes over $600,000 in revenue each year. 

It currently has 5 employees who help run the business and prepare delicious food. 

Roll Up Food Truck is very active on social media – they mostly use Instagram to showcase their many items and promote events they are about to attend. This helps them gain followers and customers who love their food. 

Also Read: How to Price Baked Goods?

Average revenue and profit margin

Food truck businesses are highly profitable business models if managed properly. An average food truck generates somewhere between $200,000 and $400,000 per year with a net profit of 10-25%. This means you can make around $80,000 per year in profits.

But as we mentioned earlier, income depends on different factors. You can make more or less depending on your menu, pricing, marketing, and location. 

Are Food Trucks Profitable?

Yes, food trucks can be profitable business models – with the right location, offerings, menu, and marketing efforts in place, you could make a good living running your own food truck business. 

As we mentioned earlier, on average you can make a 10-25% profit margin on your food truck depending on your expenses and factors mentioned earlier. 

You have to do your research and understand all the costs associated with starting and maintaining a food truck before taking the plunge. However, if done right, food trucks can be a profitable and enjoyable way to make a comfortable living.

Food Trucks

Tips For Increasing Food Truck Profitability 

If you have plans for running a food truck business, here are a few tips that might help you:

1. Menu optimization

Your menu is one of the deciding factors for how successful your business will be. Make sure to have a well-crafted menu with items that are easy to prepare but also offer some unique elements that set your business apart from the competition. 

2. Effective marketing and branding

Running a successful food truck business is all about being visible. Make sure you are engaging with your customers on social media platforms and actively promoting your business using online tools and marketing strategies. 

Make sure to work on building a brand rather than just copying what other food trucks are doing. People should recognize your business and associate it with something unique. 

3. Building a loyal customer base

Rather than acquiring new customers all the time, focus on building a loyal customer base that will come back for more over and over again. Offer loyalty programs, rewards, and discounts to make sure that your customers keep coming back for more. 

4. Expanding to new locations and events

You don’t want to stay in one spot all the time – make plans for expanding to new locations or events throughout the year. This can help you gain more exposure and increase your profits by reaching out to a larger audience. 

Events are a great way to make some quick profits and gain new customers. So make sure to keep an eye on opportunities to attend different events. 

5. Reducing overhead costs

One of the biggest burdens of any business is managing overhead costs. Make sure to find ways to reduce overhead costs and maximize profits. This can include looking for cheaper supplies, cutting unnecessary expenses, and negotiating better deals. 

For example, you can rent a kitchen and storage space instead of buying it. You can also use mobile payment options to reduce costs associated with processing payments. 

Or, you can use a POS system to streamline the ordering process and reduce labor costs. By finding ways to reduce overhead costs, you can increase your profitability and give your business a competitive edge. 

How Can Octopos POS System Help You?

Are you in the food truck business and want to make things easier for yourself? Look no further than Octopos! Octopos can help you streamline your operations and increase profits in no time. 

It has an intuitive interface that allows you to quickly process orders, and manage and track inventory – all from one place. It also comes with special features specifically for food truck businesses such as built-in loyalty programs, customer database, and sales analytics.

And the best thing is that it is extremely easy to set up and use – so you can get started right away. 

With the Octopos POS System in place, you can reduce overhead costs and maximize profits – which gives your business an edge over the competition. 

When you have a streamlined food truck business, you can focus on increasing profits rather than operating time-consuming operations.


So there you have it! As you can see, food truck businesses can be very profitable if you apply the right strategies and use the right tools from the beginning. So if you are planning to start your own business, make sure to keep these tips in mind. With a bit of hard work and dedication, you can build a successful food truck in no time. Good luck!

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