Local Business Marketing with Local SEO and Social Media

Course Introduction

2 Lectures • 9 Minutes

Google My Business and the local 3-pack Google Map Ranking

17 Lectures • 50 Minutes

  • Setting up Google My Business
  • Private address
  • Filling out your Google My Business profile
  • Three pack ranking signals
  • Adding your first post to Google My Business
  • Town name in the listing title
  • How to get reviews for your Google listing
  • Adding photos and videos
  • Responding to reviews can help ranking and customer engagement
  • Adding your services and products
  • Social media and brand activity impacting your ranking
  • Analytics and what to do if you are not getting the calls
  • Running local 3-packs ads
  • Setting up a local ad from Google My Business dashboard
  • Where ads show up and when
  • Advanced case study of the. map ranking signals
How to set up your local small business website

5 Lectures • 20 Minutes

  • Local SEO and website creation introduction
  • How to easily find a domain name for your local small business
  • How to set up your website quickly and professionally
  • 15 item checklist for increasing website conversion and visitor engagement
  • Example of a perfect local business website with all high conversion elements
First part of SEO: SEO Intro and keyword research

6 Lectures • 34 Minutes